As we look ahead to 2025, we reflect on the influences that have shaped—and will continue to affect—hospitality this year.
In the growing $6.3 trillion wellness industry, wellness real estate had one of the most powerful annual growth rates (18.1 percent). With that in mind, we take a look at a handful of brands making their mark—and rethinking—what that means for hospitality. At the same time, boutique medical offices are using design to improve the patient experience, as well as attract loyalists in a crowded marketplace.
Entrepreneurs at heart, it is no surprise that more restaurateurs are trying their hand at hotels. We caught up with a few who are figuring out how pivoting to a new sector is a recipe for success.
Hospitality brands are taking notice of two segments that are gaining momentum: superyachts, which embody quiet luxury, and branded residences. The latter offers a solution for developers to raise capital while extending a hotel brand into someone’s every day.
Indeed, when it comes to creating unforgettable experiences, expansive suites are becoming the norm for many hotels that want to cater to larger groups and those looking for something extra special. Additionally, with the number of travelers on the rise, amenity-rich airport lounges are helping to ease the travel journey. Members clubs, too, are not only offering a sense of community in big cities but also an inviting “third space” for the work-from-home culture.
Overall, these trends reflect an industry in motion, with a far-reaching impact.
Sports Tourism
Around the world, stadiums are becoming tourist attractions.
Elevated Airport Lounges
Airport lounges are bringing travelers’ experiences to new heights.
Branded Residences
Industry leaders explore the forces drawing brands to the booming amenity-rich lifestyle sector.
Wellness Real Estate
The $6.3 trillion wellness industry continues to evolve—and grow.
Members Clubs
Exclusive establishments that foster connection and a sense of community are on the rise.
Restaurateurs-Turned-Hoteliers
A handful of F&B veterans pivot to hotels.
Superyachts
For hotel companies and beyond, superyachts are becoming the ultimate status symbol.
Spacious Hotel Suites
An influx of expansive accommodations makes one thing clear: size matters.
Boutique Healthcare
Medical offices embrace beautiful design to improve the patient experience.
